Sent to me by Jim Krantz, the highly talented photographer who is one of the original Marlboro photographers (and much of whose work was borrowed by Richard Prince). This ad promoting the launch of the Polaroid SX-70 reminds us of one of those magical moments when it seemed like the future had arrived and it was all good. What's particularly surprising is the degree to which the history and art of photography is referenced. And while photography is much more appreciated, studied, and written about today - it's highly unlikely that a digital camera would be promoted in this way.
4 comments:
I believe this was a film made by the great charles & ray eames which makes it even cooler : )
I love it
What a great film. I own a couple of Polaroid cameras, but not an SX-70 and never knew the amount of control the photographer can have in shooting with one. And the images have that creaminess of color and light that can't be duplicated by other media. Seeing all of the finished photos makes me yearn to put away my digital camera, pull out my film cameras, and get to shooting!
Does anyone know how much they cost when they first came out? The video shows people from all walks of life using one.
love this.. the entire time i was watching it I felt it 'smacked' of an Eames' presentation. Weren't they such great teachers? thanks for sharing this.
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