Friday, April 24, 2009

Weekend Video - Gucci Flora




This just released ad for Gucci’s Flora perfume was shot by film director and video artist Chris Cunningham. Known for both his art and commercial work, Cunningham’s best known video, Bj√∂rk's "All Is Full of Love" won multiple awards, including an MTV Music Award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video.

The Gucci film, starring Australian model Abbey Lee, was shot in Latvia over a four day period and the flower field was comprised of more than 20,000 fake flowers. The music is a strange new version of the disco classic “I Feel Love” specially re-recorded for the ad by Donna Summer.

And here's a bonus making of video:



7 comments:

NVA said...

it's so beautiful....

Elizabeth said...

That's a fabulous commercial, but the voiceover at the end is terrible! Sounds like a petulant teenager.

Jazibelle said...

haha, the girl at the end actually sounds like Natalie Portman.

i wish the making of video still had the audio...

that rerecording of "I Feel Love" is so beautiful it's almost creepy.

Tasha said...

Maybe I'm weird, but I just don't get perfume ads. The video just makes me go, "really?" and the voiceover and the print ad make me want to laugh. It smacks of people taking themselves far too seriously. I can't imagine this making anyone want to buy perfume.

Am I the only one, or do perfume ads generally only pander to the fashion crowd?

RubyMel said...

Tasha I have to admit that I don't perfume ads seriously. They all remind me of an SNL skit. The best has to be the Insolence ad for Guerlain. I saw it in a French movie theatre and I was the only one cracking up.
http://www.youtube.com/watch?v=CuGs5nOpZUM

ula said...

didn't know cunningham was into perfume ads (made me think of his rubber johny and those nasty little girls with aphex twin heads, what a contrast!), but oh well, it's nice. the voice at the end is terrible, just like people mentioned before, sounds like a bored teenager

Paul Pincus said...

love chris cunningham. he's a brilliant artist. LOVE his work for aphex twin. this is very beautiful.

ps some of my closest friends were once petulant teenagers.