The latest viral video to be making the rounds is this British T-Mobile commercial which hops on the trend of creating guerilla style theatrical "interruptions" in public places. Like much advertising, it borrows from the street and popularizes it for mass consumption. In this case the folks from Saatchi & Saatchi took their inspiration from Improv Everywhere who created the "Frozen Grand Central" piece (below).
As they say, imitation is the sincerest form of flattery.
6 comments:
I believe it's the other way around: The Frozen Grand Central event was in January, 2008; the TMobile ad claims it was January 2009.
(If this shows up twice, delete one; the comment box didn't show a result...)
You're so right. I corrected it ASAP.
Thanks,
JD.
Fantastic. Weirdly, it made me cry just a bit, in good way.
Thanks! I loved both and spent a large chunk of time looking at Improv Everywhere's other stunts.
Not a bad way to kill some time!
I discovered Improv Everywhere a while ago and they are fantastic. I was in NY and checked out Grand Central. It's so big and busy, it must have been cool to actually be there when the stunt was taking place!
that is one of the coolest things i've ever seen. it made my day! i'm storming through Improv Everywhere's other videos now...
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